They've swept it under the rug AND thrown it out the window. It used to be of huge importance, now it gets no mention. It was thrown out with:
- All the hoopla about the cry of "peace and security". During the 80s, JWs would wet their pants whenever they heard either of those words in the news. But "the end" certainly didn't come "instantly" after any of that excitement.
- The "drying up" and destruction of false religion. No talk of that. Christianity may be fading in Europe, but Islam isn't going away any time soon.
- The UN acting decisively. It was supposed to become the 8th king that would grow teeth to organize resistance against "God's Kindgom". Haven't heard about that in a long time, like since the 80s.
- They still point to "conditions getting worse", but not like they used to. I don't think they made a very big deal about the financial meltdown because they realized a recovery would follow... not armageddon. And they don't talk about the famine horsemen since so many JWs are suffering from obesity, not starvation.
When it comes down to it, they don't point to any proof that the end is near... other than that the GB says so.